03:46
ADITYA
Forget confusing web addresses! Soon if you just typeSBI on your browser you can to go to the web
site of the State Bank of India or by merely typing SpiceJet, the airline's portal opens beforeyou -- no
.com, .net, .in, .org or .edu.
The way you surf the net is set for another revolution. The globalnon-profit organistion that oversees
The way you surf the net is set for another revolution. The globalnon-profit organistion that oversees
domain addresses is lifting the restrictions on suffixes, which will enable companies and people to
personalise their presence on the web even further.
The Internet Corporation for Assigned Names and Numbers will open upthe new domain name
personalise their presence on the web even further.
The Internet Corporation for Assigned Names and Numbers will open upthe new domain name
system beyond the current 22 generic domains such as .com, .gov, .info, .biz, or .int to just about
anything. These will be supplemented by thousands in virtually any language.
But this is where the happy story ends.
The application money alone will set you back by $185,000 (Rs.85 lakh)and more for the process.
But this is where the happy story ends.
The application money alone will set you back by $185,000 (Rs.85 lakh)and more for the process.
The window for applying will be open forfour months starting Jan 1. And if you miss the bus, it is
uncertain when fresh applications will be accepted.
"You can call the fee steep. But look at the potential. It creates aseparate level of branding," said
"You can call the fee steep. But look at the potential. It creates aseparate level of branding," said
Jasjit Sawhney, chief executive ofNet4 India, one of the largest web hosting providers, and among
those authorised to register domain names in India.
"For established names, it creates a separate level of branding. Thereis no doubt a few thousands
"For established names, it creates a separate level of branding. Thereis no doubt a few thousands
of top global brands will go for this. In their overall spend, this will just be a drop in the ocean,"
Sawhney told IANS.
"Now, it is very easy to go phishing, hijacking people's identities and diverting them to another
"Now, it is very easy to go phishing, hijacking people's identities and diverting them to another
place. If you register sbi creditcardschennai.com and place an SBI logo on the page, it will look
authentic and easily misguide users to this domain address," he said.
"But if SBI itself is the extension, there is no chance of deception."
For the new domain extensions, three categories will be permitted - -based on the brand or
"But if SBI itself is the extension, there is no chance of deception."
For the new domain extensions, three categories will be permitted - -based on the brand or
firm names, generic names and community orgeographical names. But domain names like India
will be reserved forthe government -- but get it only if it applies.
"For some government bodies, it can also become a significant revenue model as they can sell
"For some government bodies, it can also become a significant revenue model as they can sell
domain prefixes. We are already in discussionswith four state governments," said Sahwney, but
declined to name them.
"Then there are the generic domains which do not belong to anybody.These would be like .web,
"Then there are the generic domains which do not belong to anybody.These would be like .web,
.food, or .shoes. There is going to be a frenzy for these. They will be auctioned and my bet is
each of themwould fetch over $10 million," he added.
Accordingly, smaller players -- say, someone running a stand-alone restaurant -- can buy a prefix
Accordingly, smaller players -- say, someone running a stand-alone restaurant -- can buy a prefix
of the entity's name from whoever has the rights for the generic names of food or restaurant.
"These will, of course, come cheap. My guess is as low as $5-$10."
"These will, of course, come cheap. My guess is as low as $5-$10."
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